Our Services
Specialty Nutrition takes a unique approach to creating value in the nutrition products marketplace. We focus on commercializing nutrition innovation, applying a process proven over two decades to create repeatable success at creating category-leading products in the natural and organic food, nutraceutical, functional foods and functional ingredients markets. Our capabilities span the full spectrum of the process, from intellectual property evaluation and protection through product development, strategy, brand creation, commercialization, sales channel development, marketing and enterprise scaling into commercially important market segments. Our expertise spans all channels of distribution. We customize every engagement and often work in partnership with leading nutrition and pharmaceutical companies, academic and research institutions and private capital firms to develop strategies and to launch strategic initiatives.
Our strategy practice is led by Greg Horn and Dr. Alejandra Gratson, both lifelong innovators in the field of effective nutrition.
Our Services include:
• Strategic Advisory
• Nutrition technology identification, assessment and connectivity
• Bridging nutrition technology into consumer brands
• Discovery and IP creation
• Clinical design and validation
• Brand concept creation
• Regulatory strategy and review
• Product development
• Marketing and education messaging development
• Go-to-market and channel strategy
• Due diligence preparation and execution
• Organizational design and recruiting