Specialty Nutrition Consulting, Inc. takes a unique approach to creating value in the nutrition products marketplace. We focus on commercializing nutrition innovation, applying a process proven over two decades to create repeatable success at creating category-leading products in the natural and organic food, nutraceutical, functional foods and functional ingredients markets. Our capabilities span the full spectrum of the process, from intellectual property evaluation and protection through product development, strategy, brand creation, commercialization, sales channel development, marketing and enterprise scaling into commercially important market segments. Our expertise spans all channels of distribution. We customize every engagement and often work in partnership with leading nutrition and pharmaceutical companies, academic and research institutions and private capital firms to develop strategies and to launch strategic initiatives.
Our strategy practice is led by Greg Horn, a lifelong innovator in nutrition and former CEO of both Garden of Life, currently the top brand in the natural channel and General Nutrition Centers (GNC), the world’s largest specialty retailer of nutrition products, which added $100 million per year to profitable revenue for eleven years in a row during his tenure in management. Greg has co-founded and managed several branded nutrition and healthy living companies, including the F1RST® brand of science-based nutrition products, Celsius®, Brand New Brands, Attune Foods, Pronutria Biosciences (now Axcella Health), WikiFoods and Nutrition Capital Network. He is author of Living Well: Six Pillars For Living Your Best Life, the best-seller Living Green, and co-founder of Eco Shoppe.